Shark Tank México
Seasons 4 | 5 | 6
Client: Sony Pictures Television
Ambitious entrepreneurs get the chance to pitch their business ideas to self-made millionaires from Mexico (“Sharks”) and try to convince them to invest.
Key Art Creative Concept
Art & Creative Direction
Graphic Design
Print & Web Marketing Materials
Season 6
To inspire entrepreneurs and viewers of the show during the pandemic, we took the Sharks out of the typical on-set key art and into the streets of Mexico City. Tagline of the series changed from “Negotiating with Sharks” to “Let’s Negotiate The Future”.
Season 5
Data showed more viewership and social media engagement to the show when the Sharks were wearing “casual” attire and in a well-lit environment. To make them more approachable and less intimidating, we gave them a casual business look with a warm/relaxed art direction.
Season 4
One of the biggest “WOW” factors of Shark Tank Mexico is the 3-story set built inside an old house in the city. Instead of creating the usual graphic key art of the Sharks underwater, we captured them on-set amongst the impressive props and lighting.
