Shark Tank México
Seasons 4 | 5 | 6
Client: Sony Pictures Television
Ambitious entrepreneurs get the chance to pitch their business ideas to self-made millionaires from Mexico (“Sharks”) and try to convince them to invest.
Key Art Creative Concept
Art & Creative Direction
Graphic Design
Print & Web Marketing Materials
TV & Social Media Campaign
Season 6
Amid the pandemic, we reimagined the show’s key art, taking the Sharks beyond the studio and into the streets of Mexico City to resonate with entrepreneurs facing uncertainty. The tagline evolved from “Negotiating with Sharks” to “Let’s Negotiate the Future,” reinforcing a message of resilience and innovation.
TV + SOCIAL MEDIA CAMPAIGN
We launched an inspirational campaign centered around the Sharks, featuring interviews where they shared wisdom and encouragement for entrepreneurs navigating challenging times. To further support the community, we created an online conversation and support group, providing a space for entrepreneurs to connect, share challenges, and turn obstacles into opportunities.
Season 5
Data revealed that viewership and social media engagement increased when the Sharks appeared in casual attire and well-lit environments. To enhance their approachability, we refined their look with a business-casual style and introduced a warm, relaxed visual direction.
TV + SOCIAL MEDIA CAMPAIGN
To create a deeper connection with the audience, we launched a campaign showcasing the Sharks’ personal and professional journeys. By highlighting their humble beginnings, hard work, and resilience, we emphasized that success is built through perseverance. We also explored topics that revealed their vulnerabilities, making them more relatable and inspiring to aspiring entrepreneurs.
Season 4
One of the most striking elements of Shark Tank México is its three-story set, built inside a historic house in Mexico City. Rather than relying on the usual underwater-themed key art, we embraced the show’s unique setting and captured the Sharks on set, surrounded by its impressive props and dramatic lighting, bringing a bold and cinematic feel to the campaign.
TV + SOCIAL MEDIA CAMPAIGN
With concerns about the show’s relevance amid rising competition, we launched a bold, attention-grabbing campaign positioning Shark Tank México alongside TV’s biggest hits. Using punchy, competitive copy, to drive the campaign we drew striking comparisons.
“Here, we move more money than La Casa de Papel.”
“Here, we kill more ideas than Game of Thrones.”
“Here, we close more deals than Real Madrid signing new players.”
NOTE: All campaign concepts and creative assets were fully developed during production phase and delivered to the client and its affiliates. However, the execution and implementation of these campaigns were at their discretion, and we had no control over their rollout or follow-through.