Manual Para Galanes

Seasons 1 & 2

Client: Sony Pictures Television

 

A romcom about a young man who invents a successful seduction method that helps regular people conquer the girl of their dreams, money and fame– but not the girl that broke his heart.

  • Key Art Creative Concept

  • Art & Creative Direction

  • Title Treatment

  • Graphic Design

  • Print & Web Marketing Materials

  • Social Media Campaign

SOCIAL MEDIA CAMPAIGN

For the Manual Para Galanes social campaign, we brought the show's humor to life by letting fans get dating advice from the "expert" himself. Viewers submitted short videos with their dating dilemmas, and the main character responded with witty, in-character advice. Followers joined the fun by sharing their own tips in the comments, making it an interactive and engaging experience that felt like an extension of the show.

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HBO LAG AD Campaign

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El Rey del Valle