De Brutas, Nada
Seasons 1 & 2
Client: Sony Pictures Television & Amazon Prime Video
A betrayed fiancée looks for a roommate to help her pay the rent and welcomes a guy only because she thinks he’s gay. By the time she finds out the truth, they’re already in love with each other.
Key Art Creative Concept
Art & Creative Direction
Title Treatment
Graphic Design
Print & Social Media Campaign
PRINT & SOCIAL MEDIA CAMPAIGN
Leveraging the show's unique characters and dynamics, we crafted a campaign that unveiled the hard, complicated, and hilariously unspoken truths of living with roommates. We invited viewers and followers to share their own “roomie confessions”, turning real-life experiences into a bold and relatable social conversation. These were transformed into a typographic print and social campaign, inspired by Tinder Nightmares, bringing humor and authenticity to the show’s promotion.
